- About Us
- Our Culture
- Cautious Ethos
- Client Hub
We believe that no one can predict markets, which is why we plan ‘in advance’, to protect your downside.
Our mantra… Always protect your downside, comes from the life changing advice given to Sir Richard Branson by his Father, when he started Virgin.
If it’s good enough for Richard, then its good enough for you, and need not stop you achieving your objectives, just perhaps in a more risk managed way.
We believe that managing risk is the most important aspect to long term success. It’s not about chasing short term returns, its about how you blend the assets together.
The insight we’ve seen over the last twenty five years, is that ‘slow and steady’ wins the race. You don’t have to take huge amounts of risk to get there.
Instead you need to manage risk, and make diversification and risk reduction work for you. It’s about becoming a peace of mind investor.
Over the years we have been influenced by the Nobel Prize winning work of Modern Portfolio Theory, by Harry Markovitz, and blended this with the latest research on ‘adaptive market’s, to create our own Cautious Blend ® ethos.
Successful investing starts and ends with successful asset allocation, which has been attributed to being responsible for over 90% of returns.
If asset allocation is too concentrated, even if it’s the so called ‘best fund in the world’, everything in the portfolio does the same thing. When you are managing risk you don’t want that to happen, you want there to be a buffer, a safety valve, with offsetting themes that bring true balance.
Clients say that ‘the difference’ we make is;